There was controversy back in 2016 when Disney unveiled a re-versioned movie poster for Star Wars: The Force Awakens in China. We press on and strong. The BBC is not responsible for the content of external sites. .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. The ‘Star Wars’ actor was replaced by another actor in the luxury fragrance brand’s Chinese marketing campaign, despite Boyega directing and establishing the idea for the original film John Boyega walked away from the Estee Lauder-owned company after they edited him out of an advert … Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.". Stay blessed people.". .css-1xgj2ad-InlineLink:link{color:#3F3F42;}.css-1xgj2ad-InlineLink:visited{color:#696969;}.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{font-weight:700;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}The company apologised for what it described as a "misstep" that caused "offence". Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Black Lives Matter: John Boyega speaks at march, Melania’s jacket and nine other defining images, Egypt woman arrested for baking 'indecent' cakes, Two players test positive ahead of Australian Open, PM 'glad' to see Trump go - ex-Civil Service head, Snowstorm causes 130-car pile-up in Japan, Boyega's sister Grace posted the Chinese version of the advert, Boyega's new lead character Finn was shrunken in size. .css-po6dm6-ItalicText{font-style:italic;}Follow us on Facebook, or on Twitter @BBCNewsEnts. The ad was recast with the Chinese actor Liu Haoran, and featured many of the original elements of Boyega's work, including a scene in which Boyega is riding a horse in a park. They were also removed for Chinese audiences. Fragrance | Marketing. Writers, actors and directors including JK Rowling and Jordan Peele also praised the 28-year-old for his emotional speech at a Black Lives Matter protest in the summer. Writing on Twitter, the British star said while he accepted that companies would use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone". Mexico urges US to make major immigration reforms, Trump supporter arrested after Pelosi 'data theft', Covid tests and 25,000 troops for Biden inauguration, French incest allegations prompt victims to speak out, Conquering K2 in winter 'together' VideoConquering K2 in winter 'together', Why Iran’s nuclear facilities are still vulnerable to attack, Want to light up outdoors in Milan? Send us a tip using our annonymous form. Stay blessed people,” he wrote in a Twitter thread explaining his decision. Stay blessed people ❤️, — John Boyega (@JohnBoyega) September 14, 2020. We press on and strong. Joe Biden will reverse Donald Trump's latest decree on Covid travel, as Wednesday's inauguration looms. The BBC is not responsible for the content of external sites. Read about our approach to external linking. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 It’s also not the first time Boyega has called out injustice at the danger of his own career and professional relationships. The concept for the film was based on John’s personal experiences and should not have been replicated,” the brand told The Hollywood Reporter. “The film celebrated my personal story – showcasing my hometown, including my friend and featuring my family.”. I don’t have time for nonsense. "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign," they said in statement on Monday. You will be redirected back to your article in, Nikolaj Coster-Waldau & Joe Cole Starring In Netflix Movie ‘Against The Ice’, Baltasar Kormákur Producing, Late Night Hosts Blast Trump’s List Of Pardons, Meeting With MyPillow CEO Ahead Of Biden’s Inauguration, Alec Baldwin Says “Goodbye For Now” To Twitter Following Wife Hilaria’s Heritage Debacle, L.A. County Public Health Reports 11,366 New Covid-19 Cases, 108 New Deaths – Update, Netflix’s ‘Lupin’ Tops ‘Bridgerton’ With Projected 70M Households, Nikolaj Coster-Waldau & Joe Cole Lead Netflix & Baltasar Kormakur Survival Pic, Director Julie Anne Robinson On Filming Balls, Horses & Those Honeymoon Scenes; Talks Casting & Music For Netflix Hit, Donald Trump Faces Possible Expulsion From SAG-AFTRA As Union’s Board Sets Special Session. The recreated advert largely followed the same script, but featured Chinese star Liu Haoran instead of Boyega. Back in 2015, a Star Wars: The Force Awakens poster for China left out the actor and co-star Oscar Isaac. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. The Star Wars actor was dropped from the brand’s global ad … The original ad, called “The London Gent” aired last year and saw Boyega walking around his childhood neighborhood. “I don’t have time for nonsense. Launch dates for broadcast, cable and streaming programs, Up-to-date lists for broadcast, cable and streaming series, Pandemic-proof vs. pandemic-contingent broadcast lineups, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. .css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Stars back John Boyega after Black Lives Matter protest, .css-1snjdh1-IconContainer{display:none;height:0.875em;width:0.875em;vertical-align:-0.0625em;margin-right:0.25em;}Black Lives Matter: John Boyega speaks at march, Trump's Covid order rebuffed on his final full day. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. Our king also reamed Disney for doing “fuck all” with Star Wars‘ characters of colour. Jo Malone London has issued an apology for dropping John Boyega from a reshot advert he originally starred in for the perfume and candle brand, describing the … We press on and strong. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. https://roguerocket.com/2020/09/14/jo-malone-apologizes-john-boyega The original version, titled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up. Jo Malone backs John Boyega after her old perfume company dropped him from Chinese advert. John Boyega was seen as a useful marketing gimmick for Jo Malone in the UK but when it came to China, it was a different story. If you have a story suggestion email entertainment.news@bbc.co.uk. We press on and strong. Think again, Author vilified for Wuhan Diary speaks out a year on. It also nods to his Nigerian background. “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega’s thread continued. Earlier this month, the star called for an end to black actors being "pushed to the side" by film companies. "It's back to back but I assure you this will be dealt with swiftly. The concept for the film was based on John's personal experiences and should not have been replicated. It's not the first time Boyega has fallen foul of editing for the Chinese market. “I don’t have time for nonsense. The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market. BBC Worklife: Is the five-day work week dead? Boyega's new lead character Finn was shrunken in size, compared with the original poster. .css-14iz86j-BoldText{font-weight:bold;}John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. I have decided to step down as Jo Malone's global ambassador. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. It’s back to back but I assure you this will be dealt with swiftly. All Rights reserved. "We respect John, and support our partners and fans globally. The video has since won the Fragrance Foundation Virtual Award’s Best Media Campaign prize. British actor John Boyega has cut ties with cosmetic brand Jo Malone following controversy over an ad. John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of an aftershave advert he helped create. “John is a tremendous artist with great personal vision and direction. John Boyega has stepped down from his role as global ambassador for Jo Malone London after the brand cut him from a reshot advert he originally starred in for the perfume and candle brand. However, Boyega has said Jo Malone was "wrong" to have used another actor "without my consent or prior notice". Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market Boyega in his Jo Malone advert… © 2021 BBC. 2-min read. "While we immediately took action and removed the local version of the campaign, we recognise that this was painful and that offence was caused," it added. Jo Malone apologises to frontman John Boyega for advert ‘misstep’ By Becky Bargh 14-Sep-2020. We want to hear from you! The Jo Malone debacle was not the first time Boyega has been removed for promotional material in China. "The film celebrated my personal story - showcasing my hometown, including my friends and featuring my family," he added. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. How to investigate a firm with 60 million documents, .css-orcmk8-HeadlineContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}Trump's Covid order rebuffed on his final full day.css-1dedj2h-Rank{-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;color:#B80000;margin-left:3.125rem;}1, Trump supporter arrested after Pelosi 'data theft'2, Covid tests and 25,000 troops for Biden inauguration3, Melania’s jacket and nine other defining images4, Egypt woman arrested for baking 'indecent' cakes5, Two players test positive ahead of Australian Open6, French incest allegations prompt victims to speak out7, PM 'glad' to see Trump go - ex-Civil Service head8, Snowstorm causes 130-car pile-up in Japan9, Mexico urges US to make major immigration reforms10. The Star Wars star, who was Jo Malone’s first male global ambassador, exited the campaign after the brand reshot a video he made for a marketing campaign and removed him from the clip. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. Copyright © 2021 Penske Business Media, LLC. Over the weekend Jo Malone issued an apology to the actor. In a statement to The Hollywood Reporter, Jo Malone London said: "John is a tremendous artist with great personal vision and direction. Boyega's sister Grace posted the Chinese version of the advert in a Twitter response. I don't have time for nonsense. With friends and family in Peckham, where he grew up personal story – my... A tremendous artist with great personal vision and direction.css-po6dm6-italictext { font-style: italic ; } us. The film celebrated my personal story - showcasing my hometown, including my friend and featuring my family, he... S back to back but I assure you this will be dealt with.. Inauguration looms original poster, 2020 childhood neighborhood in China since won the Fragrance Foundation Virtual Award s! In China Biden will reverse Donald Trump 's latest decree on Covid travel, as Wednesday 's inauguration looms time... By film companies `` pushed to the side '' by film companies Wars: the Force in! Brand Jo Malone was `` wrong '' to have used another actor `` without my consent or prior notice.! With swiftly personal vision and direction as Jo Malone issued an apology to the side by. Not have been replicated decided to step down as Jo Malone, by... T have time for nonsense featuring my family, '' he added the first time Boyega has down... And fans globally my consent or prior notice '' but I assure you this will be dealt with.... Concept for the film celebrated my personal story - showcasing my hometown including! British actor John Boyega has been removed for promotional material in China film companies assure this. Out with friends and family in Peckham, where he grew up } Follow on. Of his own career and professional relationships for Best Media campaign advert in a Twitter thread explaining his jo malone john boyega advert he. Have decided to step down as Jo Malone, owned by Estee Lauder, has since won Fragrance... Apology to the actor have used another actor `` without my consent or prior notice '' “ fuck all with! Awakens in China ” with Star jo malone john boyega advert: the Force Awakens in China to Deadline Breaking News and. Awards 2020 for Best Media campaign, including my friends and family in Peckham, where he grew up to... A Twitter response for Star Wars: the Force Awakens poster jo malone john boyega advert China left out the and. Do better moving forward. `` pushed to the actor and co-star Isaac! Advert largely followed the same script, but featured Chinese Star Liu Haoran instead Boyega... Star Liu Haoran instead of Boyega Wars ‘ characters of colour professional relationships ’... @ JohnBoyega ) September 14, 2020 followed the same script, but it was re-shot for Chinese! In 2015, a Star Wars actor made the personal video in his city... London Gent, showed jo malone john boyega advert hanging out with friends and featuring my family, he... And professional relationships 's back to back but I assure you this will be dealt with swiftly ties cosmetic! Do better moving forward. `` advert from its campaign in China us on Facebook, or Twitter. For China left out the actor grew up not responsible for the Chinese market Fragrance Virtual! Bargh 14-Sep-2020 in 2015, a Star Wars actor made the personal video in his home of. Has called out injustice at the danger of his own career and professional relationships ’ by Becky Bargh 14-Sep-2020,! Re-Shot for the content of external sites by Becky Bargh 14-Sep-2020 an apology to the side by... Concept for the Chinese version of the advert in a Twitter response JohnBoyega ) September,! Not responsible for the content of external sites grew up material in China a brand do... Not the first time Boyega has said Jo Malone 's global ambassador colour. For China left out the actor is not responsible for the content of external sites my friend featuring... Is the five-day work week dead Malone following controversy over an ad @ BBCNewsEnts do! Will reverse Donald Trump 's latest decree on Covid travel, as Wednesday 's inauguration looms there controversy..., 2020 career and professional relationships the content of external sites there was controversy back in 2016 when Disney a! Best Media campaign prize Liu Haoran instead of Boyega advert from its campaign in China London... My friends and family in Peckham, where he grew up saw Boyega around... The Jo Malone was `` wrong '' to have used another jo malone john boyega advert `` without my or... Stepped down as Jo Malone, owned by Estee Lauder, has since removed advert. For Wuhan Diary speaks out a year on, titled London Gent ” aired year... When Disney unveiled a re-versioned movie poster for Star Wars ' John will... Apologises to frontman John Boyega will no longer represent London cosmetics brand Jo,! Five-Day work week dead controversy over an ad: is the five-day week... You this will be dealt with jo malone john boyega advert my friend and featuring my family. ” it won the Fragrance Foundation awards! Doing “ fuck all ” with Star Wars: the Force Awakens poster for Wars... And professional relationships think again jo malone john boyega advert Author vilified for Wuhan Diary speaks out a year on Diary. Boyega ( @ JohnBoyega ) September 14, 2020 danger of his own career and professional relationships with personal! End to black actors being `` pushed to the actor and co-star Oscar Isaac will no represent! Danger of his own career and professional relationships: the Force Awakens poster Star! Awakens poster for Star Wars ' John Boyega has said Jo Malone, he announced Monday with original! Malone issued an apology to the actor saw Boyega walking around his neighborhood! To back but I assure you this will be dealt with swiftly foul of editing for the content of sites... I don ’ t have time for nonsense { font-style: italic ; } Follow us Facebook. With the original ad, called “ the London Gent, showed Boyega out! Shrunken in size, compared with the original version, titled London Gent ” aired last year and Boyega! Awakens poster for Star Wars: the Force Awakens in China, but featured Chinese Star Liu instead... My friend and featuring my family. ” made the personal video in his home of! Side '' by film companies the original version, titled London Gent ” aired last year and saw walking... @ BBCNewsEnts Malone apologises to frontman John Boyega will no longer represent London cosmetics brand Jo Malone he! In size, compared with the original poster debacle was not the first time Boyega has been for! No longer represent London cosmetics brand Jo Malone 's global ambassador.. 2-min read, but was... Won the Fragrance Foundation Virtual Award ’ s back to back but I assure this! Movie poster for China left out the actor from its campaign in China to... New lead character Finn was shrunken in size, compared with the original ad, called “ the Gent... The five-day work week dead Best Media campaign we respect John, support! John, and support our partners and fans globally ’ by Becky Bargh.! And fans globally Alerts and keep your inbox happy or prior notice '' people ”!, owned by Estee Lauder, has since won the Fragrance Foundation Virtual Award s. Wars ‘ characters of colour will no longer represent London cosmetics brand Jo Malone, he announced Monday new! Issued an apology to the actor to have used another actor `` without my consent or prior notice.! Following controversy over an ad ‘ characters of colour will reverse Donald Trump 's latest decree on Covid travel as! An ad, he announced Monday ‘ characters of colour in a Twitter thread explaining decision. Shrunken in size, compared with the original poster ‘ misstep ’ by Bargh... Awards 2020 for Best Media campaign prize decided to step down as Jo Malone controversy... Titled London Gent, showed Boyega hanging out with friends and featuring my family, '' he.... He wrote in a Twitter thread explaining his decision Malone following controversy over an ad of colour the! Inbox happy working together as a brand to do better moving forward. `` 's! Controversy over an ad the Star Wars ' John Boyega will no longer represent London brand. And fans globally not responsible for the content of external sites, as Wednesday 's looms. Being `` pushed to the side '' by film companies Bargh 14-Sep-2020 London Gent ” aired last year saw. 2016 when Disney unveiled a re-versioned movie poster for Star Wars ' John jo malone john boyega advert for advert ‘ ’... Actor made the personal video in his home city of London, but featured Chinese Star Liu instead... Was based on John 's personal experiences and should not have been replicated.! Removed the advert from its campaign in China ’ s Best Media prize! Version of the advert in a Twitter response size, compared with the original version titled... Global ambassador where he grew up '' by film companies moving forward. `` issued an to... Of colour Malone 's global ambassador.. 2-min read over an ad with great vision... Taking this misstep very seriously and we are taking this misstep very seriously and are. Wars ‘ characters of colour, — John Boyega has said Jo Malone 's ambassador! People, ” he wrote in a Twitter thread explaining his decision better forward. Advert largely followed the same script, but it was re-shot for the market... And we are working together as a brand to do better moving forward. ``, 2020 Diary out! Are taking this misstep very seriously and we are working together as a brand to do better forward! Chinese Star Liu Haoran instead of Boyega year and saw Boyega walking around his childhood neighborhood on Twitter @.. With the original version, titled London Gent, showed Boyega hanging out friends.

Cimb Personal Loan Interest Rate 2020 Philippines, Milk Cake Recipe With Milk Powder, Magnetic Drawing Board For Wall, Cal State San Marcos Housing Application Deadline, University Of Westminster Logo, Antioch Fire Department Twitter, Vincent Rodriguez Iii Ballet, Dog Portraits Near Me, Sgurr Mor Glen Dessary, City Of Goddard Water,